This book is an extensive and thorough exploration of the ways in which the middle class in India select their spouse. Using the prism of matchmaking, this book critically unpacks the concept of the 'modern' and traces the importance of moralities and values in the making of middle class identities, by bringing to the fore intersections and dynamics of caste, class, gender, and neoliberalism. The author discusses a range of issues: romantic relationships among youth, use of online technology and of professional services like matrimonial agencies and detective agencies, encounters of love and heartbreak, impact of experiences of pain and humiliation on spouse-selection, and the involvement of family in matchmaking. Based on this comprehensive account, she elucidates how the categories of 'love' and 'arranged' marriages fall short of explaining, in its entirety and essence, the contemporary process of spouse-selection in urban India. Though the ethnographic research has been conducted in India, this book is of relevance to social scientists studying matchmaking practices, youth cultures, modernity and the middle class in other societies, particularly in parts of Asia.
Meet the new matchmakers: the pursuit of modern love - Living News , Firstpost
Caste, community and horoscope are irrelevant in Marrygold, a new type of matrimonial agency. But chucking the traditional checklist doesn't make finding that life-mate any easier. Whither goest matrimony, so go the matchmakers. Modern matches increasingly require new ways of connecting. In these days of liberalisation and individual choice, gone are the matchmakers of yore — aunties in saris, clutching portfolios with haldi- edged horoscopes.
Matchmaking in Middle Class India
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Record linkage also known as data matching, entity resolution, and many other terms is the task of finding records in a data set that refer to the same entity across different data sources e. Record linkage is necessary when joining different data sets based on entities that may or may not share a common identifier e. A data set that has undergone RL-oriented reconciliation may be referred to as being cross-linked.