The service sector has been booming at a tremendous rate over the past couple of years. With increase in rate of internet penetration across the globe, the service sector has evolved by availing its service online for the sake of convenience and easy accessibility. The online dating service industry has been enduring with the same kind of trend. Over the past couple of years, rise in number of singles has been witnessed across the globe. For instance, according to the recent survey carried out by the Bureau of Labor Statistics, about
Online Dating Market Could Grow to $12 Billion
The £2bn Relationship - The Business Of Online Dating | HuffPost UK
Online dating has exploded in popularity over the past 10 years. Globally, one in five relationships now starts online and the media is full of stories describing happy marriages which started with the click of a mouse. Online dating is now so important to the UK economy that the Office of National Statistics recently added online dating to its basket of goods and services to calculate UK inflation rates. For this feature, we interviewed more than a dozen dating websites, representing more than five million members although it should be noted that most people using a dating website will set up a profile with more than one company.
Online dating site and app usage in the United Kingdom (UK) June 2017, by site
When it comes to online dating, men are more likely to make the first move and pursue women with high levels of self-rated attractiveness. This is according to a major new study from the Oxford Internet Institute, University of Oxford and eharmony , which tracked changing preferences and communication patterns among single Brits over the past decade. Despite marked changed to the online dating landscape — including the emergence of more app based platforms — researchers found that traditional gender roles and expectations persist. Men also demonstrate more confidence in their selection of a potential partner, sending more messages to women with a self-rated attractiveness score of between Men and women who do so receive less messages overall.
Providing the most comprehensive and up-to-date information and analysis of the Online Dating market, and the behaviours, preferences and habits of the consumer. What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead? The report covers the online dating industry, including websites and apps.